WildAid

WildAid and Yao Ming, along with Save the Elephants and African Wildlife Foundation, are targeting the consumption of ivory and rhino horn in China. In August 2012, Yao spent 12 days on a fact-finding mission in Kenya and South Africa filming a documentary to be aired in partnership with NHNZ later this year. Yao met wild elephants before encountering the bodies of five poached elephants in Kenya and a poached rhino in South Africa. He also visited local school children, whose education is funded through wildlife tourism revenue, and conservationists and government officials working to protect elephants and rhinos. Footage and stills from his trip were released together with a series of public service announcements informing consumers, "When the buying stops, the killing can too." WildAid thanks Ol Pejeta Conservancy and Virgin Atlantic for their support of Yao's Africa trip.